For Ambitious Businesses & Brands
01 — Our Position
Architecture for ambitious businesses and brands.
Spaces with commercial purpose and architectural character — workplace, hospitality, leisure, retail, destination and mixed-use.
Our clients are businesses and brands who need their building to do a job. Recruit. Retain. Welcome. Convert. Sell. They come to us because they want commercial architecture that earns its rent.
ICRTouch HQ · Sandown
02 — Featured Case Study
ICRTouch HQ. The flagship.
A new commercial headquarters for one of the Isle of Wight's most successful technology businesses — designed around the runway it overlooks.
03 — Sectors We Serve
From workplaces to waterfronts.
Six commercial sectors we serve — with heritage expertise and repositioning skill running through all of them.
01
Workplace
Headquarters, fit-outs, co-working, creative-industry space. Workplaces where people choose to be.
02
Hospitality
Hotels, restaurants, bars, members' clubs. The architecture of hospitality is the architecture of experience — and the experience is the business.
03
Leisure
Spas, wellness, sport and visitor experiences. Places designed around how people spend their time — and why they come back.
04
Retail
Independent boutiques, flagship stores, brand showrooms. Retail design is pace, story, and choreography.
05
Destination
Buildings people travel to. Landmark venues, waterfront sites, and heritage buildings put back to work as places worth visiting.
06
Mixed-Use
Combined retail, residential, hospitality and commercial schemes — including the repositioning of under-utilised buildings. The interaction between uses is often the design opportunity.
In Practice · ICRTouch HQ
Workplaces designed for how the business actually operates.
04 — Why Woods
Design as business infrastructure.
Architecture is downstream of strategy. Before we draw, we ask what the space is actually for — then design it to perform across every dimension that matters to the business.
Breakout · ICRTouch HQ
01
Customer Experience
Spaces shape how customers feel, how long they stay, and whether they return. We design the experience, not just the enclosure.
02
Brand Expression
A building is the most physical statement a brand ever makes. The architecture should say what the business stands for — before anyone reads a word.
03
People
Workplaces recruit and retain. The quality of the environment is part of the offer to the people a business most wants to keep.
04
Operational Efficiency
Plans that work for how the business actually operates — flow, servicing, back-of-house, energy. Buildings that are efficient to run, day after day.
05
Asset Value & Adaptability
Whole-life thinking: buildings designed to hold their value and adapt as the business changes — not to date with the fit-out cycle.
06
Planning
Isle of Wight Council, Portsmouth, Southampton, Winchester, the New Forest, the South Downs — we know the policies and what gets approved. Pre-application strategy de-risks commercial planning.
Reception · ICRTouch HQ
A workplace that recruits, retains and welcomes.
05 — Process & Fees
Clear stages. Written proposals.
Fees are structured around scope, programme and procurement route, with staged appointments available from feasibility through delivery.
Every appointment is set out in a written proposal, staged through the RIBA Plan of Work, and agreed before any work begins.
Boardroom · annotated detail
Start a Commercial Project
Free consultation. Honest advice.
Whether you have a site, a brief, or just a question — an initial conversation is always free and without obligation.